TikTok said Wednesday that it will ban advertisements for fasting apps and weight loss supplements. It will also add new restrictions on ads that “promote a harmful and negative body image.”. Part of its new policies include only allowing viewers ages 18 and up to see ads for “weight management products” and barring ads with irresponsible claims. The app is also partnering with the National Eating Disorder Association to connect users with resources directly on the app and will
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Correction (October 5): TikTok has confirmed that it’s banning ads that promote fasting apps and weight loss supplements for all users, not just under 18s. Other weight loss, diet, or fitness ads can be targeted to over 18s, but will be subject to tighter restrictions.
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